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The difference between Marketing, PR, Advertising and Branding

This visual on the difference between Marketing, Public Relations, Advertising and Branding in 'Saw: the number one strategy of high-performance brands' circulating for a while on different websites. Rightly so, because it's just well done.


But actually, the series of 6 images. In the definition of TELEMARKETING, second in the series, both husband and wife have a phone in hand. The woman says, "Hello?" and the man replies with "I'm a great lover."


The definition of DESIGN Neumeier (below, left), number 5 in the series, is not clear to me, unless the two players have changed roles. 
I think I made ​​the right picture clearer.