Call for Applications: CreativeXR



The UK has a unique creative industry with strengths in art, culture, entertainment and technology, sparking trends and influencing practice around the world. CreativeXR unlocks the opportunity for this industry to experiment with creating immersive content that will inspire future audiences. 

Digital Catapult and Arts Council England launched CreativeXR in September 2017, driven by the common mission of enabling new formats of content innovation and future-proofing the UK creative industries market.

The programme has been designed to allow creative teams to quickly experiment, iterate and bring immersive project ideas to reality.  Teams are given tools such as prototype funding, workshops, peer-to-peer learning and access to facilities. Each year as a final phase of the programme, project teams also compete for further production funding with the aim of becoming market-ready and pushing the boundaries of what immersive technologies can offer.

This year CreativeXR welcomes two new supporters to the programme:

  • Epic Games – CreativeXR has received an Epic MegaGrant, which will be used to finance prototype development of five Unreal Engine projects. Additionally, select projects will benefit from direct support from Epic Games as part of the programme.
  • StoryFutures Academy – StoryFutures Academy will bring narrative storytelling expertise, and mentor up to four companies in the areas of story development, design and continuing narrative.


Focused on the creative industries, CreativeXR works with the best creative teams to help develop concepts and prototypes of immersive content by offering access to:

  • Prototype funding – Up to £20k to develop an immersive proof-of-concept prototype and supporting material
  • Facilities – For the duration of the programme, the opportunity to make use of Digital Catapult Immersive Labs in Belfast, Brighton, London, MediaCityUK, and North East Tees Valley (subject to availability and site terms)
  • Peer to peer learning – Be part of a cohort of up to 20 teams made up of talented creators from across the creative and technology sector
  • Business expertise – Support network of industry experts, high calibre peers and commissioning bodies to help develop impactful experiences and build new business models
  • Pitch and writing workshops – Focused workshops to help develop the prototype concept and pitch
  • Mentorship from Epic Games – Up to five teams will receive direct support from Epic Games on building prototypes in Unreal Engine
  • Mentorship from StoryFutures Academy – Up to four teams with narrative-led projects will receive bespoke mentorship on developing script and narrative
  • Technical monitoring – Engineering expertise to increase confidence in the prototype build and push the boundaries of the technology. This monitoring also includes inputs from AI and 5G technologists
  • Showcase and Market event – Opportunity to participate, pitch and host private demos and meetings with commissioners at the event
  • Development funding – Teams accepted onto the programme will be eligible to compete for further funding at the end of the prototype period.  This funding will be limited and subject to a separate judging process and match funding conditions – full details will be provided at a later stage


CreativeXR supports multi-skilled teams in the development of creative, consumer-facing content experiences enabled by immersive technologies, which may include:

  • Artistic pieces
  • Cultural experiences (including those inspired by museum, gallery, library or heritage experiences)
  • New forms of storytelling (fiction or nonfiction)
  • New forms of interactive entertainment

Projects must be well-developed and ready to progress into some iteration of a prototype, both technically and creatively. We expect this to be demonstrated through a description of the technical build, treatment, user experience design, segment of a script, storyboards or creative concept materials.


Here are the main requirements to take part in CreativeXR:

  • The lead company* has to be registered with Companies House in the UK (or equivalent establishment in the UK and the majority of work must be carried out in the UK. In the case of international co-productions, the work carried out outside the UK must be proportionate to the amount of funding brought in by the international company)
  • The lead company* must have a business bank account
  • The team has to have two or more team members with a range of previous immersive content expertise (including production, technical, creative, artistic skills and/or track record)
  • The team must be able to attend all the activities (workshops and final Showcase and Market event hosted in London for the duration of the programme) Please note dates are subject to change
    • Workshops:  3, 10 or 11 or 12, 18-19, 30  June and 1 July 2020
    • Showcase and market: 12 – 16 October (Preparation: 12,  Showcase days: 14 and 15, Packing down: 16)
    • If you have applied to CreativeXR before or have previously been accepted onto the programme, you are eligible to apply again. Re-submissions of applications previously not accepted on to the programme are also eligible

Application and more information WEBSITE